David Wills


I write articles, posts and stories with a focus on culture. My background is in academia, visual art and communication. I’ve written for Artist Profile, Art Guide Australia, Time Out and other publications including I edited I amsterdam’s What’s On and have curated Instagram channels for I amsterdam and APM Terminals.


This Is Ikon’s blog Play focuses on and highlights extraordinary creative pursuits in art, design, architecture and interiors. I edited Play for almost ten years from wherever I was in the world. It’s a role I continue to cherish.

Crafting captivating cultural content for one of Europe's most-loved cities

Creating and managing content for I amsterdam’s English language What’s On (in print and online) kept me on my toes —  you wouldn’t believe how much there is to do in Amsterdam! It was definitely a career highlight and a pleasure to be involved on such an iconic brand. I also curated their Instagram writing pithy captions capturing Amsterdam’s charms.

Curating APM Terminals' Instagram feed

With terminals in picturesque locations across the globe, curating APM Terminals’ Instagram feed was a visual delight with some surprises along the way. Gettin’ all humpy with it!

I love art!

How lucky I am to write about art in my work. For eight years, I was contributing editor to Art Guide Australia where I got to interview established and emerging artists, designers and performers. I’ve contributed to, Photofile, Time Out Australia, Unseen Amsterdam, Artist Profile, (not only) blue, SuperKaleidoscope, Artlook/Muse, Business Online, and various catalogues and books. A recent highlight was interviewing Audrey Hepburn’s son about a beautiful exhibition he curated about his mother. Image: Vanila Netto.

What I do

I write cultural content, everything from art and design through to architecture and education. I also copy-edit and proofread to ensure clarity, particularly for non-native English speakers. I work on a freelance or contract basis. If you have a project you need help with then send me message to see how I can help you reach your goal. I also build and design websites.


Research and write articles on a broad range of topics with a focus on culture, photography, design, travel and urban geography.


I help non-native English-speakers to fine-tune their research papers, journal articles and books into well-written copy ready for publication.

Social content

Curate Instagram channels and write pithy captions to engage your audience.