Cultural content on

When it comes to culture, Amsterdam is one of the world’s leading hubs. The city is home to around 100 museums, world-renowned theatres and concert halls, myriad music venues and hosts some 300+ festivals annually. EdenFrost’s client amsterdam&partners manages, the city’s go-to website for up-to-date information about working, living and doing business in the city.

Image: A Big Adventure Story from the fantastic Jan Švankmajer exhibition at Eye Filmmuseum.

Cover of I amsterdam magazine
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What's On

Amsterdam hosts thousands of performances, exhibitions, concerts and much more each year. The best way to discover it all is with What’s On, an extensive online section on listing shows, gigs and festivals, all with detailed information and pithy copy. Content includes everything from short listings, long-form articles and blog posts to in-depth features about the city’s vibrant offering of cultural events.

My role at EdenFrost is to curate, assign and manage content for the English site ensuring that we cover the most exciting events the city has to offer. Tasks include assigning sections and tasks to writers, sourcing high-quality imagery, developing good working relationships with institutions, and writing copy that inspires our audience to explore all that the city has to offer.

Unseen Photography Festival

A focus on art

Many exhibitions are held in Amsterdam every year, and writing about them all presents a challenge: what to cover? My strategy aimed to highlight everything from blockbusters to debut shows by young artists across the spectrum including old masters and contemporary artists in all mediums. Image: Unseen Photography Festival.

Weekend Guide

Every week, even in lockdown, we produce this pithy guide about off-the-radar things to do in the city over the weekend. Think pop-up events, the hottest up-and-coming bands, fringe theatre or some rooftop party in normal times, and the best streams and online events during lockdown. Other guides include best gigs, films, and exhibitions including a separate guide for photography.


Amsterdam has two main galleries devoted to photography, Foam and Huis Marseille. One of the first things I did was to ensure What’s On listed their exhibitions, that the photography section was expanded, and that other spaces devoted to photography were also represented.

Rembrandt year

In 2019, the Netherlands celebrated Rembrandt’s life, and nowhere more in Amsterdam, the city the artist called home. Over the course of the year I researched and wrote posts and articles about each of the exhibitions charting his legacy and influence.


Jennifer Hopelezz

Interviewing Jennifer Hopelezz was a delight bang in the middle of lockdown. Generous, informed and funny, Jennifer shared her Pride tips and thoughts about running the city’s infamous Club Church, her advocacy work for HIV and promoting the city’s gay history. It’s fair to say this little online interlude was the highlight of the work week.

Amsterdam for chocoholics

I probably love chocolate more than I love art, so writing about Amsterdam’s chocolate purveyors was never going to be a problem. A massive shout-out to Puccini’s who hand-delivered the most luscious bonbons I’ve ever tasted. And yes, I shared them with the team, naturally!


I’ve been writing captivating cultural content for print and online for 15+ years. Can I help you?