I amsterdam Magazine

Published quarterly, I amsterdam Magazine highlights the best events, exhibitions and concerts taking place in the city and surrounding areas. Each issue focuses on a season providing visitors with all the information they need to get the most out of their trip to Amsterdam.

Cover of I amsterdam magazine
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Content creation

EdenFrost was commissioned to produce various editorial sections in the magazine. My focus was What’s On, a 17-page section covering art, music, film, family, performance, clubbing and LGBT events. Along with managing the section, contributors, and building relationships with the city’s cultural institutions, I also wrote articles and content designed to inspire visitors to enjoy all Amsterdam has to offer. I particularly enjoyed writing about the many exhibitions taking place in the city, from blockbusters at Rijksmuseum to smaller shows at artist-run spaces.

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The start of the cultural season

Every August the new cultural season launches in Amsterdam. It’s when museums, theatre production companies and institutions reveal their programs for the coming 12 months. In this feature-length article, I rounded-up everything in the world of art, theatre, stage and music with tips and quotes from curators and directors.

Insider Tips

Scattered throughout the What’s On section are tips from people engaged in Amsterdam’s cultural sector about what to do in the city. Huis Marseille’s Benjamin van Gaalen was incredibly generous with his tips, as was Dutch actor Robert de Hoog. Image from The Miracle Garden.

Cultural perspective

Home to scores of museums and galleries, Amsterdam stages a huge range of exhibitions annually. Each issue I wrote about the must-see exhibitions, from blockbusters to independents, and everything in between. Image: Ikko Tanaka, ‘Noh Performance’, 1958. Collection Stedelijk Museum Amsterdam.

Highlight

Curated by her son Sean Hepburn Ferrer, the heartwarming Intimate Audrey exhibition at Beurs van Berlage shone the light on Audrey Hepburn’s role as a mother and her life more generally. For the magazine, I spoke to Sean about how this touring exhibition came about and what his intentions were. Billed as a homecoming, Intimate Audrey at Beurs van Berlage was as beautiful and as it gentle.

Image: Audrey and Sean in Burgenstock, Switzerland. Copyright Audrey Hepburn Family Archive.