Art

David Wills

Work

I amsterdam instagram

I amsterdam’s Instagram channel celebrates the city’s unique charms. Whether an iconic sight or an unexpected quiet moment along the UNESCO World Heritage Listed canal ring, the feed is all about showcasing diversity. From buzzy neighbourhoods to cultural institutions, or bustling inner city streets to surrounding towns and villages with the traditional vibes.

A new strategy was devised and rolled-out at the start of 2019. Our aim was to provide more freedom and increased focus to promote all of Amsterdam’s neighbourhoods. We made more use of stories, carousels and video, which saw engagement grow almost immediately. This dream project allowed me to utilise my photographic and writing skills. What’s not to love about looking at stunning images of Amsterdam and adding pithy captions to make your audience happy?

Myriad perspectives

An evocative mix of images by commissioned professionals, keen photographers and snap-happy tourists ensured Amsterdam’s vibrancy was captured with flair.

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surge in engagement as less content posted

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increase in followers after new content strategy implemented

Instagram stories

Instagram stories allowed us to direct followers to relevant content on I amsterdam’s website: must-see exhibitions, the hippest places to eat and drink, highlights from a plethora od festivals and eclectic tips in the Weekend Guide. A winning mix that won over both locals and visitors alike.

other I amsterdam projects

I amsterdam magazine

I amsterdam magazine

I amsterdam what’s on

I amsterdam what’s on