I amsterdam’s Instagram
Sifting through and selecting evocative photos of Amsterdam for hours on end has got to be one of my most favourite assignments. Add pithy captions and watch the engagement go through the roof.
Capturing the city's unexpected moments on the grid
I amsterdam’s Instagram celebrates Amsterdam. Whether an iconic sight or an unexpected quiet moment along the UNESCO World Heritage Listed canal ring, the feed was all about showcasing diversity. From buzzy neighbourhoods to cultural institutions, or bustling inner city streets to surrounding towns and villages.
I worked on a new strategy that was put into action at the beginning of 2019. It provided more freedom, increased focus, and included stories, carousels and video. It worked! Engagement increased and followers grew by 103% in the first twelve months.
Evocative images — like this stunner by Koen Smilde — capture both Amsterdam’s rich history and its contemporary charms. A mix of images by commissioned professionals, keen photographers and snap-happy tourists ensured a rich and open perspective on the city.
An integral part of Instagram, Stories provide a clever way to promote content and articles on I amsterdam’s website. Here’s an example of how the Weekend Guide captured the vibrancy of the city and helped visitors get the most out of their trip.