APM Terminals Instagram
APM Terminals operates in stunning locations around the world, making their engrossing Instagram channel as beautiful as it is interesting.
Port perspective
I devised a strategy to increase coverage of all APM’s ports, from Russia to Africa, South America to Asia, and Europe to the Middle East. Concise yet informative captions provided extra detail.
Juxtaposing Morocco’s stunning coastline with grittier images showing the daily rituals of working at a busy terminal hit a sweet spot with APM’s audience. In just six months, followers increased by 30% and engagement was up. increase of followers.
Portside
The daily rituals of working at a busy terminal engaged APM’s audience. Think ship loading, endless rows of stacked containers, diverse machinery and bird’s-eye views direct from the driver’s seat of a towering crane.
Mixing it up
To broaden the scope of the channel, I introduced images that showed how artists and architects repurposed shipping containers in exciting ways.
Gallery: @michaeljohansson’s incredible stack work; and @brendanbarryphoto’s portable darkroom and gallery. Image: Joshua Tree House by @whitaker_studio.
